Croata (Best Yet 2011)

Here is the first of the two campaigns that we presented at the Best Yet final in Croatia, our thinking behind it was simple, wear a handmade silk tie from the Croata range and transform yourself into a force to be reckoned with. We feel that this works on two levels, firstly for the individual there is a noticeable difference in how you feel when you are fully dressed, suited and booted, you feel you can take on the world. Secondly, there is a difference to how those people who look the part are perceived by their colleagues, peers and the greater world around them. The feedback we got on the work was only positive, clear visuals, nice line, good thinking and easy to understand.

Our second campaign was a little more left field and a bit tongue in cheek. The target audience is ballsy, up and coming, ambitious and in all probability a little brat. So to catch their attention we played up to all the possible dreams they could have for their future career as the stereotypical ball busting businessman. Once again the advert is tongue in cheek.